Friday, January 18, 2013

Difference between games and the gamification of businesses

GAMES AND GAMIFICATION DIFFERENCES

After I had the opportunity to learn about how games can be use to affect or change behavior of employees, players and users to improve productivity, efficiency enhancement, Knowledge management and brings out innovation and creativity. This is done through gamification. 

Prof. Kelvin Werbach taught us freely at coursera. An online free education website. He made us understand that through the use of game mechanics and game elements, it is possible to achieve the above mention points.

Things learn included:

Behavior change.

User Engagement.

Business Success.

Marketing with gamification.